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Jonathan Ohayon (vegan) is an animal-people rights entrepreneur and designer born in Paris, France. Coming from a family deeply rooted in fashion, he co-founded Arsayo with his father and brother, a Parisian brand known for its award-winning vegan backpacks that combine style, ethics, and innovation. His book, “The Fashion Industry Doesn’t Want You to Read This Book: Unveiling Hidden Truths: A Guide to Ethical and Sustainable Fashion Choices,” was released in2024.“Things happen with this brand, Arsayo, leading me to create the F.A.K.E. Movement, which stands for ‘Fashion for Animal Kingdom & Environment.’ And it’s a movement where we try to do events to elevate vegan fashion.” “Ethical fashion to me is combining your values with what you wear. It means that you make sure that whatever you wear doesn’t cause any suffering for animals, for the humans, for the planet.” “When you start opening your mind to ethical fashion, you see it everywhere.”“This book has 70 questions on different topics. I’ll say maybe the one that is the more underrated would be wool and alpaca as well. There’s a lot of suffering in wool.” “For me, one of the worst things I saw is what they call ‘dipping.’ So yeah, when you buy a cream that you put on your face, you make sure that it doesn’t contain chemicals, but you wear chemicals without issues.” “Also, people need to realize that it’s as well a part of the meat industry. That’s what you contribute to when you buy wool. And now I’m talking about the wool, but there’s leather as well that uses even more chemicals.”
