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Faunalytics: Providing Research Essential to Effective Animal Advocacy

2021-03-01
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Faunalytics is a United States-based non-profit organization with a unique mission to empower animal advocates by providing them with access to research, data, and strategies – all at no cost. It also shares data with and gives assistance to vegan business owners to help them succeed. Faunalytics has a small staff, but its output of data has been nothing but extensive! In 2019 alone, Faunalytics’ website and social media channels reached around 1.6 million people.

Faunalytics conducts original research projects on issues important to the animal protection community. Based on certain criteria and consultation with these community members, questions that can be answered using social science methods are prioritized for research. Faunalytics goes through a rigorous process to filter a long list of possible research topics to determine which ones will have the most impact. Along with the feedback from animal advocates, it calculates the feasibility and cost of researching a question as well as the potential real-world usability of results.

Faunalytics uses behavioral science to understand what prompts pro-animal and pro-vegan behaviors and evaluate consumer decision-making with regards to selecting plant-based products. Such research proves very beneficial for advocates and vegan businesses seeking to understand public attitudes and consumers’ concepts and motivations to better tailor their approaches. Consequently, Faunalytics regularly posts relevant articles citing scientific research from the field.

Faunalytics continues to make substantial contributions to animal welfare through data-driven, evidence-based research that empower animal advocacy and influence vegan strategies around the world. Faunalytics’ efforts to help animals truly deserve recognition and support. Supreme Master Ching Hai: “Gratefully present Faunalytics with the Shining World Compassion Award, with a humble gift of US$10,000 to support its vital work to protect animals. May the Providence bless all involved abundantly.”

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