Geoff was an Olympic junior swimmer in high school and learned at an early age the importance of nutrition and its effects on the body. Geoff wanted to keep people staying in fitness with consistency. He thought about ways to help people to see and feel fitness results quicker. Through his own diligent research, Geoff found a cactus flower that can block 80% of the conversion of testosterone to both estrogen and DHT (Dihydrotestosterone), a metabolized pathway of testosterone. Geoff saw an opportunity and launched his company “Clean Machine” in 2013, that committed to distributing the highest quality, natural, and unique supplements from some of the highest nutrient content plants ever discovered.Then in 2017, the company launched its new super ingredient LENTEIN which comes from water lentils, that not only has a higher concentration of essential amino acids and BCAAs (Branched-chain amino acids) than any other plant on the planet studied so far but is also the first plant found to have a higher nutrient density of Vitamin B12, making it the number one superfood. On December 1, 2018, Geoff and his team at Clean Machine, in partnership with the Naturally Fit Federation, created the world's first All-Vegan Natural Bodybuilding event for both men and women which was held in conjunction with the South Florida Vegfest in Ft. Lauderdale, Florida, USA. Participating athletes were required to have been living a 100% vegan lifestyle for 12+ months by the date of the event. “So, at any age, you can do this completely drug-free. So, this amazing machine that we're born into, this incredible physiology that we're born into, I am encouraging people to keep this machine clean, so, free of drugs, free of animal products.” "What really works for me is eating fruits and vegetables every day." "I’m a 3-time pro builder." "All protein comes from plants." "Years from now, it's going to be remembered as the very first ever, when the people thinking bodybuilding, they would think vegan; and the people thinking vegan, they'll be thinking bodybuilding. That is what I want in the future."