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Ｗe see the map, the Google Trends and you can see the interest going up in virtually every country that you look at that uses the word vegan. It’s a massive trend. And so over time l think more and more people will do it, it’ll become more mainstream. I mean it’s a very selfless thing to be interested in being better for the animals. And then especially foe me, it’s also about health too, so being caring about yourself enough to try and be healthier is huge because, it’s kind of a hard thing to look at and say I can, if l really love myself then l should be eating food that’s healthier.