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Surge is a UK-based group, Surge's noble goal is a new era in which all animals are free from suffering, oppression, and violence. Surge's team focuses on promoting plant-based living as this is the path to bring all animals peace. With these combined efforts, in September 2018, London Fashion Week became 100% fur-free! Another well-known organization which promotes veganism and the banishment of fur is the People for the Ethical Treatment of Animals, or PETA. PETA has adhered to a simple principle since its inception, "Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way." Also, we shouldn't forget about Mercy for Animals (MFA), a Shining World Compassion Award recipient, that is striving to construct a compassionate food system by reducing animal suffering and ending the exploitation of animals for food.