Animal Rebellion was established in June 2019 by eighteen leading social justice groups in the UK, broadly known as the Rebellion Alliance. Both groups, Animal Rebellion and Extinction Rebellion, plead with the government to declare climate change as an emergency, to act with urgency to slash emissions to “net-zero” by 2025, and to set up a citizens’ assembly with legislative power. "Animal Rebellion’s goal is a world where all animals, all beings are free from exploitation and oppression.… We all need a stable climate to survive. And Animal agriculture is the leading cause. …So, the only way we can address the climate emergency is by first addressing the animal emergency, and the strategy that we’ll be using will be non-violent direct-action civil disobedience. When we do these actions, we really force the public to listen, and to hear this narrative that we are telling."