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Diners choose more plant-based options when emission footprint of items is provided on menus.

2022-06-27
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German researchers show climate labels on menus encourage diners to select plant-based foods.

In a new study from the Julius Maximilian University of Würzburg, over 250 volunteers chose one of the nine hypothetical menu designs, each labeled with every dish’s carbon footprint. Some items had the choice of a high, medium or low emission version. The researchers found that the participants preferred the low-emission foods, which were plant-based. 
The authors concluded that adding climate labels on restaurant menus could reduce greenhouse gas emissions. Furthermore, in a 2019 survey by United Kingdom’s Carbon Trust, 67% of the 10,000 adult respondents supported carbon labeling. 
Thank you, Julius Maximilian University of Würzburg researchers, for your study showing people will take into account the climate-damaging emissions caused by the unacceptable use of animal-people for food when choosing their meals. In Divine guidance, may every diner now select plant-based dishes and end the cruelty to our animal-people brethren while also saving our planet.
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