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Some of the biggest challenges for a vegan is when their partners or their family won’t become vegan. It’s ofen very difficult to communicate these issues with your family. It’s taken within a context, a social context. And so when you start turning down traditional meals or things that have bound the family together, there’s a resistance, often, to that. And so, choose your battles. We’re selling a solution to people that don’t even know that they’ve got a problem. It’s going to solve our major ills of the world. Our social, our economic, our enviromental, our spiritual issues.