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Shining World Awards

Shining World Compassion Award Recipient: Veggie Channel

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Massimo Leopardi and Julia Ovchinnikova are the founders of Veggie Channel, Italy’s most vibrant and far-reaching multimedia platform about the vegan lifestyle. Veggie Channel provides scientific, nutritional and ethical resources for people who wish to switch to the vegan way of living. Animal welfare, the environment and sustainability are also important themes of Veggie Channel. During the past decade, the channel has published more than 1,400 interviews, as well as several hundred articles for its Italian, French, English and Russian viewers. The channel has over a hundred thousand subscribers for both their own website and their YouTube channel. “We located the meeting points of the major scientists, specialists and nutritionists in this field, and we’ve followed them. I mean, we went right along with them.” “Veggie Channel was present during the three days of the congress, and we had the opportunity to interview some of the most important people in the scientific world.” Over the years, Massimo and Julia have extended their work to reach all areas of vegan life, sharing with us an array of fascinating topics through conversations with animal and vegan rights activists, dog trainers, philosophers, founders of animal sanctuaries, yoga teachers, artists, spiritual seekers, athletes, vegan business people, and vegan chefs. Our Beloved Supreme Master Ching Hai lovingly offered Massimo Leopardi and Julia Ovchinnikova the Shining World Compassion Award, along with US$10,000 in humble support of their noble work, “with best wishes, much gratitude, love and praises.” “Thank you very much. We are very excited, in fact I am very excited, because these words touch us deeply. I would have never imagined to listen to so many beautiful words about our activity.” “It was a surprise for us. We started crying.” For detailed information about Veggie Channel, please visit and
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