Human activities such as factory farming and manufacturing consume
tremendous amounts of water and are closely tied to global water
shortages and water pollution.
Welcome, eco-conscious viewers,
to Planet Earth: Our Loving Home. Today’s program explores the amount
of water used by humankind and the global initiative known as the Water
Footprint Network, whose mission is to enhance public awareness of how
product consumption impacts global water levels, and to promote
sustainable, fair and efficient use of freshwater around the world.
Network consists of leading academic institutions, government agencies,
corporations and non-governmental organizations from many nations. Dr.
Arjen Hoekstra is a professor of multidisciplinary water management at
the University of Twente in the Netherlands and the Scientific Director
of the Water Footprint Network.
He also is the co-author of
“Globalization of Water: Sharing the Planet’s Freshwater Resources,”
which examines water as a global resource and deals with issues such as
sustainable use and water consumption patterns among nations.
Hoekstra recently spoke with one of our Supreme Master Television
correspondents and provided more details about the Water Footprint
Network and its important work. SupremeMasterTV:
Could you explain to us in brief what the concept of “water footprint” entails? Professor Arjen Hoekstra :
The water footprint gives us an idea of how much water is needed to
make a product, and not only about the amount of water that is needed
to make a product in the factory such as, for example, a bottle of Coke
(Coca-Cola), but also, for example, how much water is needed for the
which is used in the Coke.
So, the water footprint
indicates explicitly the direct water usage which you see in the
factory, but also indirectly like, for example, what you need in
agriculture to make the ingredients. So we look at the complete supply
For more details on the Water Footprints Network,
please visit www.waterfootprint.org
"Globaliztion of Water" is available at wiley.com